Why “Don’t feed the trolls” does not apply to Community Managers

Troll Feeding as CMAfter my posts “Don’t feed the trolls – Enchant them” and “Konflikte als Entertainment – Trolling“, I was asked why I am of the opinion that “Don’t feed the trolls” does not apply to Community Managers. Short answer:

Community Managers are sometimes described as Piñatas, as Jack/Jills of all Trades – or as zookeepers.

And while I would not say trolls or any other community members are animals; in a zoo no one feeds the lions – except for the zookeeper.

Trolls are Community Members, wether you like them or not. And as such Community Managers have to deal with them.

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