This article is written for the (German) Blogparade „Geiler Content“ from talkabout.de. Anyway I’ll write in English as this is both the main language of my blog and of the western Gaming Industry.
Creating cool content is one of the biggest challenges in the daily life of a Community Manager. Not only do you need it to fill your channels with but also to engage customers, increase the bonding to the product or brand and to generate something lasting for the medium that never forgets.
When it comes to (especially non-casual) Gaming, Community Managers can be very thankful to have a Community that likes to engage with the products anyway. There are Let’s Players and Cosplayers, people writing awesome fan fictions or drawing gorgeous fan art. Last but not least there are all those filling up Game Wikis, publishing Gameplay Guides and maintaining Guild/Clan/Team Websites full of various Content.
We basically have Communities that are already creating cool content for free. Well, we all know there ain’t no such thing as a free lunch – you’ll need to review the Content (and that may include watching a full-length 90 Minutes Let’s Play before sharing it, to make sure it’s appropriate), you’ll need to manage when, where and how to publish it and of course you need to encourage your Community to create content.
And for the latter you need what every Community Manager should bring into his job anyway: lots of passion for your product(s). All of that costs your time and your time is being paid by the company you work for. When you use this content as your Community delivers it, you’ll just have no additional costs.
The Gaming Industry, just like other Tech Industries, is dominated by males. There are more men in total and more men in managing positions. There are even more male customers for games. So yeah it is a pretty male-dominant world I work in.
Working in the gaming industry for four years (more if you count in my voluntary work before) and being a member of the “gaming community” for some more years, I’ve seen things changing in the gaming industry, and could compare to changes outside the industry as well.
And yes, there were changes. In the games themselves unfortunately the change was to have more and more overly sexualized female characters. And in the industry behind? More women started to work in this industry, same as in other tech industries. However the approach to female co-workers didn’t change.
A little side note before I actually start: this may not apply to all gaming companies and I’d be more than happy to hear other female colleagues shouting out positive examples of a gender neutral work atmosphere in a gaming company.
Here is my personal Top 10 List of “Why it sucks to be female in the gaming industry.”
On 6th of February 2014 a news was published, that (as BBC titled) “Violent video games leave teens ‘morally immature'”, as shown by a study of Brock University.
Well, thanks for the newsflash Cpt. Obvious!
Content that is not made for children is not made for children. You don’t say?
Nach einem wunderbaren Gespräch mit @treimannch bin ich natürlich am Nachdenken über das Besprochene.
Wohin wollen wir gehen mit den Games, wohin sollten wir gehen?
Okay so today I had a discussion with an acquaintance of mine. He wondered what that “Games are pink” could possibly mean, I tried to explain to him that it is a metaphor, he didn’t got it so far but we’re working on that.
Random sidenote, I asked my boyfriend to explain me that metaphor, I never talked to him about it and he was the first male to grab. He figured it out without any problems: “I guess it means, that games are thoroughly attractive for women as well.” Thanks, I love the right man (it’s not that this metaphor is really hard to understand, but still).
During that discussion it turned out that he is of the opinion that women are genetically predisposed to never be good gamers.
I was like “WTF?”, but he meant it. For real. I still can’t really believe that.
Let me try to get his opinion right without prejudices. I’ll (roughly) translate what he wrote…
I don’t think that beating men in online games is a motivation for women to play, because in consequence of evolution you don’t even have the required spatial sense. Due to genetics women miss the 3D imagination one needs to play most of the competetive online games.
And women know that.
They are taught about that in school already.
Okay when reading that I’m like “FFS in which century do you live, boy?” So…